Apple has announced that its Vision Pro headset will be launched in the U.S. on February 2, with preorders starting on January 19 at 5 p.m. Pacific Time. The company revealed that prescription lens inserts for the Vision Pro would be priced at $149, and the headset will come with 256 GB of storage. Apple’s response to Meta’s Quest headsets, the $3,500 Vision Pro has been in development for years and was unveiled at the Worldwide Developers Conference in 2023. Powered by Apple’s M2 chip, the headset represents Apple’s first new product category since the introduction of the Apple Watch in 2015.
Apple CEO Tim Cook stated in the press release, “The era of spatial computing has arrived.” Although analysts don’t expect the headset to generate significant revenue initially, with UBS estimating Vision Pro revenue at around $1.4 billion, it represents Apple’s entry into the virtual reality space. The Vision Pro features a new operating system, VisionOS, and an input system allowing users to control the headset using their eyes, hands, and voice. Several productivity and creativity apps, including Microsoft’s Office suite and Salesforce’s Slack, are compatible with Vision Pro.
With its Vision Pro headset, Apple aims to revolutionize the consumer experience in gaming and video content. Users will be able to enjoy videos from Apple TV+ and other platforms on a virtual reality screen that provides a sense of scale equivalent to a 100-foot-wide screen, according to the company’s release.