Apple is poised to kick off mass shipments of its Vision Pro mixed-reality headset in the first week of January, with the product set to hit Apple Stores in late January or early February, according to supply chain analyst Ming-Chi Kuo. The tech giant plans to ship around 500,000 Vision Pro devices as part of its highly anticipated product launch. Kuo’s insights align with a recent report from Apple analyst Mark Gurman, who indicated that Apple is gearing up to start selling the headset by February. Apple had initially announced the Vision Pro in June 2023, teasing an “early 2024” release date. The latest information from Kuo and Gurman suggests the headset may arrive a bit earlier than initially expected.
As the launch date approaches, Apple is reportedly increasing production of the Vision Pro at its Chinese factories. Gurman noted that manufacturing has been running at full speed in these facilities for several weeks. To prepare for the release, Apple has reached out to software developers, encouraging them to test their applications for compatibility and submit their software for feedback. Additionally, Apple plans to train its Apple Store staff on effectively presenting and demonstrating the features of the Vision Pro to potential customers.
The Vision Pro mixed-reality headset, with its $3,499 price tag, is expected to be a significant addition to Apple’s product lineup. Despite the high cost, Apple enthusiasts and tech enthusiasts alike are eagerly awaiting the release. Rumors have also circulated about a more affordable version in development, although details on its release timeline remain uncertain. With the imminent mass shipments and Apple Store launch, the Vision Pro’s debut will mark a crucial moment for Apple’s foray into mixed reality.