Tips for Optimizing a PR for Signal Genesys

In today’s competitive marketing landscape, SEO and content marketing have become more important than ever. A tried and true staple of marketing agencies, the powerful combination is proven to grow audience engagement, drive sales, expand brand presence, and improve SEO. Of all forms of content, the press release is one of the most powerful and versatile of all forms of content marketing, explains Lane Houk of Signal Genesys, a white-label digital marketing platform that provides agencies with a highly-effective way to generate GMB signals that boost SEO.

Press Releases Can Be More Powerful Than Ever

Press releases have been used for over 100 years, and the format remained largely unchanged until recently. With the development of digital marketing and SEO, a press release campaign became more than a way to disseminate news; it became a way to generate valuable online signals. Because of this, Signal Genesys developed a proprietary white-label digital marketing platform and press release distribution platform that provides agencies with a way to publish press releases with proper sourcing and attribution. All press releases published on the Signal Genesys platform are instantly published to the source/target site first creating a permanent archive of the press release on the target site.

The Signal Genesys white-label SEO services for Agencies utilize unique and proprietary methods of generating GMB signals within the press release by pushing Google Map GMB listings through individual live API calls on live mainstream news outlets like ABC, NBC, FOX, and CBS.

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Optimizing Your Press Release 

To get the best results when publishing through Signal Genesys, it is important to optimize the content properly. Here are the top tips for effective content.

Choose Newsworthy Content

News stories have a compelling angle or a hook that makes people care. Choose content topics that offer relevant updates, helpful information, or timely resources. Think about it from a journalist’s perspective and provide a topic that makes them want to know more. 

Consider Your Audience

While a press release should follow the guiding rule of PR and be newsworthy, press releases for SEO must also follow cont marketing rules. Consider your readers and use keywords and phrases that the general audience conducting internet searches would use. 

Write For the Reader

With Google’s most recent “Helpful” update, writing for the reader is more important than ever. 

  • Use the keyword in the headline
  • Avoid keyword stuffing, complicated language, and fluff. 
  • Make the content scannable with bullet points and shorter paragraphs. 
  • Incorporate keywords and long tail keywords naturally.
  • Keep the length to a comfortable length of between 500-600 words. 

 

Get to the Point

Answer who, what, when, where, why, and how. 

Use H1 and H2 

Search engines truncate titles and descriptions. Place important keywords as close to the beginning of the headline as possible. Additionally, use H2  headlines with alternate or long tail keywords. Make the headline as specific and descriptive of the content of the press release as possible. 

Use Images from the Business’ Google My Business Page

When adding an image, use one that is posted in the GMB profile. Take the image using the image address provided by Google and add a keyword-optimized description.

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About Signal Genesys

After building a 7-figure marketing agency, the founders of Signal Genesys identified one of the most valuable components of digital marketing and determined to find a way to make it even more powerful. This led them to develop Signal Genesys, a white-label, agency-driven PR platform that would empower digital marketing agencies across the globe as an Online Signal Generation Engine™. Signal Genesys is unseen in the publishing process and its agency partners are the listed publishers of all content to the major media sites, and their client websites or other digital assets.

For more information about Signal Genesys or white-label SEO services for Agencies, visit the website at signalgenesys.com or call  (844) GO-BRAND (Graphics) or  (833) 747-0700.