Signal Genesys – The Benefits Of A White Label Software
Digital marketers are spoilt for choice when seeking the right white label software for their company. Signal Genesys dives into the benefits of white-label software and how Signal Genesys offers the best solution to marketing resellers.
What is white label software?
White label software is software that a company uses and brands as its own although the original developer still owns the source code and architecture. A white label software company may provide one set configuration for all users or customize the features and functions according to a business’s needs.
Most white-label software is procured on SaaS platforms wherein the rights to the program are leased or licensed over a subscription period.
Many businesses today struggle with budget, time, or resources constraints that do not allow them to create sophisticated software from scratch. White label software bridges this gap perfectly.
Benefits of a white label software
1. Avoid development costs
Developing an end-to-end solution from scratch is not an easy feat. It requires significant time, money, and effort. Although most business owners feel in-house software is the best bet, the development procedures often exceed the budgets. A white label solution offers a ready-made solution that requires minimal investment in the form of subscription fees.
2. Stay ahead of competitors
Creating a functional application can exceed time expectations in case a company is not a development expert. This delay in timelines can put a development strategy at a disadvantage, especially when its success is dependent on being first on the market. For obvious reasons, new market entrants have a competitive edge, which can be fostered by enlisting the help of white-label software.
3. Focus on the strong suit
Every organization has a core skill that is its main selling point. When programming skills are not the strongest suit of a company, it is inefficient to create software from scratch that may or may not meet the mark. A white label product enables businesses to deliver a solution to a customer without expertise in development. So businesses can now focus on using their expertise to optimize the client experience.
A white label software offers a quick and impressive way to earn credibility when clients and potential viewers see a company’s name on software. This entails swift expansion. The white-label software provider’s name does not show up anywhere on the product while they only provide the technology to enable perfect customer service. On the face of it, the customers are doing business with the reseller whom they trust.
This is unbeatable marketing with the reseller’s name and logo front-and-center on the customer’s screen.
5. Offer a one-stop-shop
When clients’ complete digital marketing needs are taken care of, the convenience makes them stay. A white label software that offers clients innovative solutions going forward even if the reseller doesn’t have the requisite experience in that area can impress and retain clients. For instance, as the client’s product or service evolves, the reseller can offer solutions in terms of designing and testing when required.
6. Create a loyal customer base
This benefit is related to the above point. The ability to offer innovative and customized solutions or develop a product or service for a customer on the fly, makes clients loyal. The belief that a company is invested in the client’s progress makes the digital marketing company a part of the client’s brand culture and community.
7. Save time
Building software requires months of intensive work, testing, and learning. Why build something that is easily available with all the testing and corrections taken care of? Besides saving a lot of development time which can be used to boost the business or focus on marketing, using white label software can be used immediately. There is no delay due to the learning curve or wrinkles that need to be ironed. It is ready to be used with training programs that have already been updated in line with the changing technology.
8. Offer high-quality products
A software company will test its new products several times before they are officially launched or offered to businesses. With technology evolving at a neck break pace, a white label company worth its salt will continue to upgrade its product and help its client sell the product of current technology.
With the best developers in their teams, software providers offer outstanding quality that clients cannot duplicate with their in-house software development. White label software offers resellers the best available technology and platform that enhances their offerings sans the huge cost.
9. Remain risk-free
Building software requires experience, time, and investment. If developing software is not a reseller’s core skill, besides huge time and money investment there is always the constant fear of failure. By the time the software is finished, the budget could be blown, and the software might already need to be updated. The entire process could prove futile.
With white labeling, resellers simply pay for the expertise and enjoy the quality work that has undergone various levels of beta testing and troubleshooting. And if there is a problem, the white labeling team is the one to fix the bugs and take care of the quality. The reseller is free from all risks with white label software.
For businesses looking at a high ROI expansion, white-label software is worth the cost and time savings. Signal Genesys stands apart from all the white label software out there as it addresses the incomplete or flawed processes that undermine many digital marketing strategies.
About Signal Genesys
Signal Genesys is a proprietary Web Presence Platform and Online Signal Generation Engine™ developed exclusively for Digital Marketing Agencies and their clients. Signal Genesys provides agency partners with the ability to publish client content to a high-quality network of major TV, Radio, and Newspaper authorities throughout the USA. It has a direct Google Maps API integration for Google Map displays of the client’s business listing and a proprietary media room app for one-click publishing and optimization of content on the client websites. Proven results, case studies, and testimonials from other agency partners are available on request.
All content published on the proprietary content marketing and signal generation engine™ is always private-labeled. Signal Genesys is invisible in the publishing process and its agency partners are the listed publishers of all content to the major media sites, and their client websites or other digital assets.
Agencies can visit go.signalgenesys.com and visit the pricing and proof sub-domains to view video testimonials from clients, live media room, and social wall examples. For more information, email at [email protected] or call (833) 747-0700.